General Repurchase of Shares eMEDIA HOLDINGS LIMITED (Incorporated in the Republic of South Africa) Registration number: 1968/011249/06 JSE share codes and ISIN: Ordinary shares EMH ISIN: ZAE000208898 N ordinary shares EMN ISIN: ZAE000209524 ("eMedia Holdings" or the "Company") GENERAL REPURCHASE OF SHARES In accordance with the general authority granted by shareholders at the Company's Annual General Meeting ("AGM")held on Friday, 29 August 2025 ("General Authority"), eMedia Holdings has cumulatively repurchased 15 327 677 N ordinary shares ("Shares"), representing 3.44% of the Company's issued share capital ("Repurchase") as at the date the General Authority was granted being, 445 737 603 Shares. Details of the Repurchase are as follows: Period of Repurchase Number of Shares Average Aggregate Repurchased price per Share (R) value (R) 30 September 2025 12 836 594 R1.78 (high: R1.80; low: R1.75) 22 833 733.41 01 October 2025 100 000 R1.81 (high: R1.88; low: R1.80) 181 000 02 October 2025 1 891 083 R1.89 (high: R1.95; low: R1.86) 3 577 739.93 03 October 2025 500 000 R1.99 (high: R2.00; low: R1.93) 995 150 Since the launch eMedia Holding's share repurchase initiative on 30 of September 2025, the Company has repurchased a total of 15 327 677 Shares, representing 3.44% of the total Shares of 445 737 603 in issue at the time of the AGM. The board of the Company has considered the effect of the Repurchase and is of the opinion that: - the Company and its subsidiaries ("Group") will be able, in the ordinary course of business, to repay its debts for a period of 12 months after the date of this announcement; - the assets of the Company and the Group, as fairly valued, will equal or exceed the liabilities of the Company and the Group, as fairly valued for a period of 12 months after the date of this announcement; - the Company's and the Group's share capital and reserves will be adequate for the ordinary business purpose of the Company and the Group for a period of 12 months following the date of this announcement; - the Company and the Group will have sufficient working capital for ordinary business purposes for 12 months following the date of this announcement. The Repurchase was funded from the Company's available cash resources. Cash balances decreased by R27 768 116.06 as a result of the Repurchase (including transaction costs). The Company now holds 15 327 677 treasury Shares, which represents 2.25% of the Company's current issued share capital. The repurchase programme is limited to R50 million in total. After the prohibited period repurchase programme is completed, application will be made for the treasury shares to be cancelled and removed from listing. The interest foregone on the cash required to effect the Repurchase, amounts to R833k after tax, assuming an average interest rate of 4.11% earned in the previous financial period. The Repurchase will have the effect of reducing the number of shares in issue used for purposes of calculating the earnings per share and headline earnings per share by 15 327 677 shares in the financial year to 31 March 2025. A portion of the Repurchase was effected during a prohibited period in terms of a repurchase programme entered into prior to the prohibited period, in accordance with the JSE Listings Requirements. The Repurchase was effected through the order book operated by the JSE, in a series of unrelated transactions without any prior understanding or arrangement between the Company and the counterparty. Accordingly, the Company has complied with paragraph 5.72 (a) of the JSE Listings Requirements. Sandton 06 October 2025 Sponsor Investec Bank Limited Date: 06-10-2025 05:42:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.