Wrap Text
Firmly on track to deliver FY guidance
British American Tobacco p.l.c.
Incorporated in England and Wales
(Registration number: 03407696)
Short name: BATS
Share code: BTI
ISIN number: GB0002875804
British American Tobacco p.l.c. (the "Company")
2 June 2026
Firmly on track to deliver FY guidance, driven by continued U.S. delivery and
New Category momentum
• Accelerating New Category revenue growth led by Modern Oral and Vapour; now expect mid-teens
revenue growth for H1 and FY 2026
• Velo continues to deliver excellent revenue and category contribution1 growth globally
• Strong U.S. revenue and profit2 growth, driven by combustibles, Modern Oral and Vapour, with
performance expected to be skewed to H1 as we lap a stronger H2 comparator
• Resilient delivery in AME, with performance expected to accelerate in H2, driven by targeted
commercial actions and the further roll-out of New Category innovations
• Stabilising performance in APMEA through the year, with sequential improvement in H1 vs. H2 2025
• Further improvement in New Category contribution1, driven by Modern Oral and Vapour
• H2 weighted Group profit3 delivery, driven by stabilising our performance in APMEA and the increasing
realisation of Fit2Win savings through the year
• Confident in sustainably delivering our mid-term algorithm: 3-5% revenue, 4-6% APFO3 and 5-8%
adjusted diluted EPS3 growth, with 2026 performance still expected at the lower end of these ranges
• Strong cash generation, with balanced capital allocation; on track to reduce leverage4 to within 2-2.5x
by year-end, alongside a progressive dividend and sustainable share buy-backs, with £1.3bn in 2026
Tadeu Marroco, Chief Executive
"I am pleased that our full-year delivery remains firmly on track. We are continuing to drive good
momentum, and are confident in our ability to sustainably deliver our mid-term algorithm and strong
cash returns for shareholders.
In the U.S., our robust delivery is driven by combustibles, Vapour and an excellent Modern Oral
performance. The strength of our multi-category portfolio and enhanced commercial execution in the
world's largest nicotine value pool reinforces our confidence in future delivery. We welcome the FDA's
recent prioritisation guidance as an important step toward effective enforcement and expanding market
access for responsible products, and we are actively preparing our future Modern Oral and Vapour
portfolio for market.
In New Categories, revenue growth is accelerating and we now expect to deliver mid-teens for 2026. We
continue to prioritise investment in our most profitable value pools, driving strong contribution growth.
Velo continues its excellent performance across all three regions. We further extended our global category
volume share leadership5 in Modern Oral, the fastest growing New Category with the lowest risk*† profile,
relative to cigarettes.
In Vapour, I am encouraged by improving performance in the U.S., the world's largest vapour market,
while continuing to build a premium segment with Vuse Ultra in other key markets.
In Heated Products, we have proactively streamlined our commercial footprint to drive further scale in glo
Hilo in priority markets, while also initiating a platform reset with Hyper Pro Plus in the value segment. We
expect H2 share performance improvement, despite financial delivery being adversely impacted by
material inventory movements in Japan alongside significant competitive intensity in the value segment.
We are closely monitoring developments in the Middle East. While there is no significant impact on the
Group at this time, the broader macroeconomic and geopolitical backdrop is dynamic, increasing the risk
of volatility in consumer sentiment should uncertainty persist.
We are making good progress towards our year-end target leverage4 range of 2.0–2.5x and remain
committed to delivering sustainable shareholder value through robust cash returns."
Our outlook is underpinned by the following key areas where we have continued to make progress:
1. Combustibles: Resilient financial delivery supported by robust pricing YTD
• Group value share in top markets6 -20bps, volume share -30bps
• Continued momentum in U.S. revenue and profit2 growth; share: -20bps value, -80bps volume, driven
by heightened competitive activity mainly in deep discount (-20bps volume excl. deep discount)
• Resilient AME financial delivery led by Brazil and Türkiye; share: -20bps value, +10bps volume
• In APMEA, while progress has been slower than anticipated in H1, we expect a sequential
improvement vs. H2 2025, and our performance to stabilise through the year; share: -30bps value, -
30bps volume
2. Accelerating New Category performance, now expecting mid-teens revenue growth in H1 and FY26
2.1 Velo: Continued strong growth and share gains globally; Further extending category leadership
• Volume share +5.7pts of Total Oral and +7.4pts of Modern Oral in top markets5
• Strong double-digit revenue growth, driven by industry growth and share gains
• Velo Plus is delivering excellent results in the U.S., driving total volume share of Modern Oral +10.4pts,
expect strong financial performance in H1 and FY
• Continued share leadership in AME, over-indexing on value share, with strong financial performance
2.2 Vuse: Extending global value share leadership; Strong U.S. financial performance
• Global value share in top markets7 +1.3pts, with continued global leadership in tracked channels
• Strong U.S. financial performance in H1 and FY, value share +4.2pts
• AME value share -1.5pts, while maintaining value share leadership in Europe; financial delivery
impacted by regulatory changes in the UK and Poland
• Expect mid-single digit revenue growth in H1 and FY driven by the U.S.
2.3 glo: Innovation led share performance improvement expected in H2
• Volume share in top markets8 -1.6pts, AME -0.7pts, APMEA -2.1pts, reflecting heightened competition
in value segment
• Continued premium share9 progress, with glo Hilo across key markets: 2.6% (Japan), 8.8% (Poland) and
1.5% (Italy) and encouraging results in new launch markets, Romania and Greece
• Strengthening our value offer with Hyper Pro Plus launches in Q2 in Italy, Romania and Greece
• Expect low double-digit revenue decline in H1 and FY, driven by material inventory movements in
Japan, and competitive intensity in the value segment
• Improving volume share performance in H2 with glo Hilo scale and phased Hyper Pro Plus roll-outs
•
3. Continued strong cash delivery, and balanced capital allocation
• On track to deliver operating cash flow conversion10 in excess of 95% in FY26
• We expect to be within our 2.0-2.5x adjusted net debt/adjusted EBITDA target range4 by year-end,
while maintaining a progressive dividend and sustainable share buy-backs, with £1.3bn in 2026
Technical guidance for FY26:
• Global cigarette industry volume expected to be down c.2.5% (previously c.2%)
• Lower end of our medium-term guidance ranges:
• 3-5% revenue growth, mid-teens (previously low double-digit) New Category revenue growth
• 4-6% adjusted profit from operations3 growth – H2 weighted
• Expected c.1% transactional FX11 headwind
• 5-8% adjusted diluted EPS3 growth
• Translational FX11 headwind of 2-3% on half-year and full-year adjusted diluted EPS growth
• Net finance costs3 of c.£1.75bn, (previously £1.8bn) subject to interest rate volatility
• Operating cash flow conversion10 in excess of 95%, gross capital expenditure of c.£750m
• Leverage4 within our 2.0-2.5x adjusted net debt/adjusted EBITDA target corridor by year end
For further information, please contact:
Media Centre
+44 (0) 20 7845 2888 (24 hours) | press_office@bat.com | @BATplc
Investor Relations
ir_team@bat.com
Victoria Buxton: +44 (0)20 7845 2012
Amy Chamberlain: +44 (0)20 7845 1124
John Harney: +44 (0)20 7845 1263
Webcast and Conference call - The conference call will begin at 8.30am (BST)
You can access the audio webcast via our website. You can also listen via conference call by dialling the
numbers below. Quote the password 'BAT – First Half Pre-Close' when prompted by the operator.
UK Toll-Free: 0808 109 0700
UK-Toll: +44 (0) 33 0551 0200
South Africa Toll-Free: 0800 980 512
USA Toll-Free: 866 580 3963
USA Toll: +1 786 697 3501
A playback facility for the conference call will be available online via: www.bat.com.
Financial guidance and trading update expectations based on constant rates: Measures are calculated
based on the prior year's exchange rate, removing the potentially distorting effect of translational foreign
exchange on the Group's results. The Group does not adjust for normal transactional gains or losses in profit
from operations which are generated by exchange rate movements.
Market share data YTD March 2026 average share growth vs. FY25 average, unless otherwise stated.
This announcement also contains New Category contribution, adjusted profit from operations, adjusted
EBITDA, adjusted diluted earnings per share, adjusted net debt, adjusted net finance costs and adjusted
profit attributable to shareholders, all of which are before the impact of adjusting items and which are
reconciled from profit from operations, borrowings, net finance costs and profit attributable to shareholders.
See "Note on Non-GAAP Measures".
1
New Category profitability at category contribution level: Profit from operations before the impact of
adjusting items and translational foreign exchange, having allocated costs that are directly attributable to
New Categories.
2
Adjusted Profit from Operations: Profit from operations before the impact of adjusting items.
3
Adjusted Profit from Operations (adjusted for Canada): Profit from operations before the impact of
adjusting items on an "adjusted for Canada" basis.
Net finance costs (adjusted for Canada): Also presented on an "adjusted for Canada" basis.
Adjusted diluted EPS (adjusted for Canada): Diluted earnings per share before the impact of adjusting
items and the performance of Canada (where applicable, and excluding New Categories), presented at the
prior year's rate of exchange.
Adjusted for Canada: Certain adjusted measures, including adjusted profit from operations, category
contribution, net finance costs, adjusted diluted earnings per share, leverage and adjusted EBITDA, are
also presented on an "adjusted for Canada" basis, reflecting the removal of 100% of adjusted profit from
operations of our Canadian business, excluding New Categories, from 2025 results and 85% from 2026
results, to remove the distorting effect of the Canadian results, as from 29 August 2025, the date all of the
Group's outstanding tobacco litigation in Canada was settled. Annual payments based on a percentage
(initially 85%, reducing over time) of the Group's net income after taxes, based on amounts generated in
Canada from all sources, excluding New Categories, will be paid out by the Group until the aggregate
settlement amount is paid.
4
Leverage refers to the ratio of adjusted net debt to adjusted EBITDA, excluding cash and investments held
at fair value.
Adjusted net debt is not a measure defined by IFRS. Adjusted net debt is total borrowings, including related
derivatives, less cash and cash equivalents and current investments held at fair value, excluding the impact of
the revaluation of Reynolds American Inc. acquired debt arising as part of the purchase price allocation
process.
Adjusted EBITDA is not a measure defined by IFRS. Adjusted EBITDA is profit for the year before net finance
costs/income, taxation on ordinary activities, depreciation, amortisation, impairment costs, the Group's share
of post-tax results of associates and joint ventures, and other adjusting items, on an "adjusted for Canada"
basis.
5
Top Modern Oral markets: U.S. – Circana Non-Syndicated RSD, Sweden – NielsenIQ, Denmark –
NielsenIQ, Norway – NielsenIQ, Switzerland – IMS, the UK – NielsenIQ, Poland – NielsenIQ. These seven
markets account for c.90% of total industry Modern Oral revenue in 2025.
6
Top Cigarette markets: U.S. – Circana Non-Syndicated RSD, Germany – NielsenIQ, Japan – CVS, Romania
– NielsenIQ, Brazil – Scanntech, Mexico – NielsenIQ, Pakistan – Access Retail. These seven markets account
for c.50% of cigarette industry revenue in 2025.
7
Top Vapour markets: U.S. – Circana Non-Syndicated RSD, Canada – Scan Data, the UK – NielsenIQ, France
– Logista RA, Germany – NielsenIQ, Spain – Logista RA. These six markets account for c.70% of rechargeable
closed systems consumables and disposables industry revenue in tracked channels in 2025.
8
Top HP markets: Japan – CVS-BC, South Korea – CVS, Italy – NielsenIQ, Germany – NielsenIQ, Greece –
NielsenIQ, Poland – NielsenIQ, Romania – NielsenIQ, the Czech Republic – NielsenIQ, Portugal – Logista RA,
Spain – Logista RA. These ten markets account for c.80% of total industry HP revenue in 2025.
9
Premium share refers to share of premium/above weighted average price segment in referenced
markets.
10
Operating Cash Conversion: Net cash generated from operating activities before the impact of
adjusting items and dividends from associates and excluding trading loans to third parties, pension short
fall funding, taxes paid and net capital expenditure, as a proportion of adjusted profit from operations.
11
Based on current exchange rates of USD/GBP 1.34795 as at 29 May 2026.
*
Based on the weight of evidence and assuming a complete switch from cigarette smoking. These
products are not risk free and are addictive.
†
Products sold in the U.S., including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA
regulation and no reduced-risk claims will be made as to these products without agency clearance.
Share growth refers to volume share for HP and Modern Oral and value share for Vapour. As used herein,
volume share refers to the estimated retail sales volume of the product sold as a proportion of total estimated
retail sales volume in that category and value share refers to the estimated retail sales value of the product
sold as a proportion of total estimated retail sales value (rechargeable closed systems consumables and
disposables) in that category. Please refer to the 2025 Annual Report on Form 20-F for a full description of
these measures, on pages 23 and 24. Industry and global revenue refer to the total industry revenue in the
markets in which we are present.
New Categories comprises Heated Products (HP), Vapour and Modern Oral.
H1 2025 Analysis of adjusted profit from operations and diluted earnings per share by segment
Group Adj for As adjusted
Reported Adj Items* Adjusted Canada for Canada
Six months ended 30 June 2025 £m £m £m £m £m
Profit from Operations
U.S. 2,255 808 3,036 - 3,063
AME 1,969 (495) 1,474 (154) 1,320
APMEA 845 12 857 - 857
Total Region 5,069 325 5,394 (154) 5,240
Net finance costs (969) 98 (871) (42) (913)
Associates and joint ventures 1,474 (1,242) 232 - 232
Profit before tax 5,574 (819) 4,755 (196) 4,559
Taxation (1,009) (95) (1,104) 51 (1,053)
Non-controlling interests (53) (3) (56) - (56)
Coupons relating to hybrid bonds net of tax (22) - (22) - (22)
Profit attributable to shareholders 4,490 (917) 3,573 (145) 3,428
Diluted number of shares (m) 2,205 2,205 2,205
Diluted earnings per share (pence) 203.6 162.0 155.5
Notes to the analysis of profit from operations above:
* Adjusting items represent certain items which the Group considers distinctive based upon their size, nature or incidence.
Note on Non-GAAP Measures
This announcement contains several forward-looking non-GAAP measures used by management to
monitor the Group's performance. For the non-GAAP information contained in this announcement, no
comparable GAAP or IFRS information is available on a forward-looking basis and our forward-looking
revenue and other components of the Group's results, including adjusting items, cannot be estimated
with reasonable certainty due to, among other things, the impact of foreign exchange and adjusting
items, which could be significant, being highly variable. As such, no reconciliations for this forward-looking
non-GAAP information are available and we are unable to: present revenue before presenting constant
currency revenue; or present profit from operations before presenting adjusted profit from operations at
constant rates as adjusted for Canada; or present diluted EPS before presenting adjusted EPS at constant
rates as adjusted for Canada; or present profit/(loss) for the year before presenting adjusted EBITDA at
constant rates as adjusted for Canada.
One non-GAAP measure which the Group uses and that is contained in this announcement is operating
cash conversion, a non-GAAP measure defined as net cash generated from operating activities before the
impact of adjusting items and dividends from associates and excluding trading loans to third parties,
pension short fall funding, taxes paid and net capital expenditure, as a proportion of adjusted profit from
operations. This announcement also contains New Category contribution, adjusted profit from operations,
adjusted diluted earnings per share, adjusted EBITDA, adjusted net debt and adjusted net finance costs, all
of which are before the impact of adjusting items and which are reconciled from profit from operations,
diluted earnings per share, profit / (loss) for the year, net debt and borrowings.
Adjusting items, as identified in accordance with the Group's accounting policies, represent certain items
of income and expense which the Group considers distinctive based on their size, nature or incidence.
These include significant items in, profit from operations, net finance costs, taxation and the Group's share
of the post-tax results of associates and joint ventures which individually or, if of a similar type, in
aggregate, are relevant to an understanding of the Group's underlying financial performance. Although
the Group does not believe that these measures are a substitute for IFRS measures, the Group does
believe such results excluding the impact of adjusting items provide additional useful information to
investors regarding the underlying performance of the business on a comparable basis.
5
The Group's Management Board reviews a number of our IFRS and non-GAAP measures for the Group and
its geographic segments at constant rates of exchange. This allows comparison of the Group's results, had
they been translated at the previous year's average rates of exchange. The Group does not adjust for the
normal transactional gains and losses in operations that are generated by exchange movements.
Although the Group does not believe that these measures are a substitute for IFRS measures, the Group
does believe that such results excluding the impact of currency fluctuations year-on-year provide
additional useful information to investors regarding the operating performance on a local currency basis.
The Group's Management Board regularly reviews the measures used to assess and present the financial
performance of the Group and, as relevant, its geographic segments, and believes that these measures
provide additional useful information to investors. Certain of our measures are presented based on an
adjusted basis and on a constant currency basis. Please refer to the 2025 Annual Report on Form 20-F for a
full description of each measure alongside non-financial measures, pages 23 to 24, 42 to 48, 71 to 75, 102 to
109 and 160 to 162.
Forward looking statements
References in this announcement to 'BAT', 'Group', 'we', 'us' and 'our' when denoting opinion refer to
British American Tobacco p.l.c. (BAT PLC) and when denoting business activity refer to BAT Group
operating companies, collectively or individually as the case may be.
This announcement does not constitute an invitation to underwrite, subscribe for, or otherwise acquire or
dispose of any BAT PLC shares or other securities. This announcement contains certain forward-looking
statements, including "forward-looking" statements made within the meaning of the U.S. Private
Securities Litigation Reform Act of 1995. These statements are often, but not always, made through the use
of words or phrases such as "believe," "anticipate," "could," "may," "would," "should," "intend," "plan,"
"potential," "predict," "will," "confident in", "expect," "estimate," "project," "positioned," "strategy," "outlook",
"target" and similar expressions. In particular, these forward-looking statements include statements
regarding (i) the Group's expectations with respect to growth of revenue and adjusted profit from
operations in H1, H2 and FY 2026 at the Group, segment and category levels, (ii) the Group's expectations
with respect to New Category revenue in H1, H2 and FY 2026, (iii) the Group's expectations to deliver on the
mid-term algorithm in 2026, (iv) the Group's expectations with respect to Vuse revenue in H1 and FY 2026,
(v) statements under the heading "Continued strong cash delivery, and balanced capital allocation", (vi)
statements regarding strong cash returns, (vii) statements regarding the progressive dividend and
sustainable share buy-back, including £1.3bn in 2026 and (viii) statements under the heading "Technical
guidance for FY26".
These include statements regarding our intentions, beliefs or current expectations concerning, amongst
other things, our results of operations, financial condition, liquidity, prospects, growth, strategies and the
economic and business circumstances occurring from time to time in the countries and markets in which
the Group operates.
All such forward-looking statements involve estimates and assumptions that are subject to risks,
uncertainties and other factors. It is believed that the expectations reflected in this announcement are
reasonable, but they may be affected by a wide range of variables that could cause actual results and
performance to differ materially from those currently anticipated.
Among the key factors that could cause actual results to differ materially from those projected in the
forward-looking statements are uncertainties related to the following: the impact of increased
competition from illicit trade and illegal products; changes or differences in domestic or international
economic or political conditions; the impact of adverse domestic or international legislation and regulation
of tobacco, New Categories and other regulation; the impact of supply chain disruptions; adverse litigation
and external investigations and dispute outcomes and the effect of such outcomes on the Group's
financial condition; the impact of significant increases or structural changes in tobacco, nicotine and New
Categories related taxes; the inability to develop, commercialise and deliver the Group's New Categories
strategy; adverse decisions by domestic or international regulatory bodies, including disputed taxes,
interest and penalties; the impact of serious injury, illness or death in the workplace and those who work
with the business; the ability to maintain credit ratings and to fund the business under the current capital
structure; translational and transactional foreign exchange rate exposure; direct and indirect adverse
impacts associated with climate change (both physical and transition); the ability to deliver a viable
circular business model in response to global demand, combined with increasing regulatory, stakeholder
and consumer pressure; and the Group's ability to defend against Cyber & Digital actions that result in loss
of confidentiality, availability or integrity of systems and data.
Past performance is no guide to future performance and persons needing advice should consult an
independent financial adviser. The forward-looking statements reflect knowledge and information
available at the date of preparation of this announcement and BAT undertakes no obligation to update or
revise these forward-looking statements, whether as a result of new information, future events or
otherwise. Readers are cautioned not to place undue reliance on such forward-looking statements.
No statement in this announcement is intended to be a profit forecast and no statement in this
announcement should be interpreted to mean that earnings per share of BAT PLC for the current or
future financial years would necessarily match or exceed the historical published earnings per share of
BAT PLC.
Additional information concerning these, and other factors can be found in BAT PLC filings with the U.S.
Securities and Exchange Commission ("SEC"), including the 2025 Annual Report on Form 20-F, filed on 13
February 2026, and Current Reports on Form 6-K, which may be obtained free of charge at the SEC's
website, http://www.sec.gov and BAT's website, http://www.bat.com.
2 June 2026
Sponsor: Merrill Lynch South Africa (Pty) Ltd t/a BofA Securities
Date: 02-06-2026 08:00:00
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