BLU LABEL UNLIMITED GROUP LIMITED - Dealings in Securities Allocation of Conditional Shares

Dealings in Securities – Allocation of Conditional Shares 

Blu Label Unlimited Group Limited
(Previously Blue Label Telecoms Limited)
(Incorporated in the Republic of South Africa)
(Registration number 2006/022679/06)
Share code: BLU ISIN: ZAE000109088
(“Blu Label” or “the company”)

DEALINGS IN SECURITIES – ALLOCATION OF CONDITIONAL SHARES

In compliance with paragraphs 6.77 – 6.85 of the JSE Limited Listings Requirements, the
following shares in terms of the 2026 Blu Label Conditional Share Plan were accepted on 15
September 2026 and will vest on 31 August 2029.

Company:                   Blu Label Unlimited Group Limited
Director:                  Mr M Levy
Number of shares:          789 159
Deemed value per
share*:                    R8.50
Total deemed value:        R6 707 851.50
Nature of transaction:     Nil cost allocation of 2026 Conditional Share Awards
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial, Off-Market
Clearance given:           Yes, in accordance with the terms and conditions of the awards

Company:                   Blu Label Unlimited Group Limited
Director:                  Mr B Levy
Number of shares:          789 159
Deemed value per
share*:                    R8.50
Total deemed value:        R6 707 851.50
Nature of transaction:     Nil cost allocation of 2026 Conditional Share Awards
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial, Off-Market
Clearance given:           Yes, in accordance with the terms and conditions of the awards

Company:                   Blu Label Unlimited Group Limited
Director:                  Mr D Suntup
Number of shares:          417 969
Deemed value per
share*:                    R8.50
Total deemed value:        R3 552 736.50
Nature of transaction:     Nil cost allocation of 2026 Conditional Share Awards
Class of shares:           Ordinary shares
Nature of interest:        Direct beneficial, Off-Market
Clearance given:           Yes, in accordance with the terms and conditions of the awards
Company:                  Blu Label Company Proprietary Limited
Company Secretary         Ms J van Eden
Number of shares:         79 218
Deemed value per
share*:                   R8.50
Total deemed value:       R673 353.00
Nature of transaction:    Nil cost allocation of 2026 Conditional Share Awards
Class of shares:          Ordinary shares
Nature of interest:       Direct beneficial, Off-Market
Clearance given:          Yes, in accordance with the terms and conditions of the awards

Company:                  Blu Label Distribution Proprietary Limited, a major subsidiary of Blu
                          Label
Director:                 Mr D Rama
Number of shares:         114 239
Deemed value per
share*:                   R8.50
Total deemed value:       R971 031.50
Nature of transaction:    Nil cost allocation of 2026 Conditional Share Awards
Class of shares:          Ordinary shares
Nature of interest:       Direct beneficial, Off-Market
Clearance given:          Yes, in accordance with the terms and conditions of the awards

Company:                  Blu Label Distribution Proprietary Limited, a major subsidiary
                          of Blu Label
Director:                 Ms D Simba
Number of shares:         86 377
Deemed value per
share*:                   R8.50
Total deemed value:       R734 204.50
Nature of transaction:    Nil cost allocation of 2026 Conditional Share Awards
Class of shares:          Ordinary shares
Nature of interest:       Direct beneficial, Off-Market
Clearance given:          Yes, in accordance with the terms and conditions of the awards

*The deemed value per share is based on the closing price of Blu Label shares on 31 August
2026.

Sandton
16 September 2026

Sponsor:
Investec Bank Limited
Date: 16/09/2026 04:05:00
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