Posting Of Circular Regarding The Purple Group 2022 Share Incentive Plan And Notice Of The General Meeting PURPLE GROUP LIMITED (INCORPORATED IN SOUTH AFRICA) (REGISTRATION NUMBER: 1998/013637/06) SHARE CODE: PPE ISIN: ZAE000185526 (“PURPLE GROUP” OR “THE COMPANY”) POSTING OF CIRCULAR REGARDING THE PURPLE GROUP 2022 SHARE INCENTIVE PLAN AND NOTICE OF THE GENERAL MEETING 1. INTRODUCTION The Board of Purple Group has resolved to implement the Purple Group Share Incentive Plan (“the Share Incentive Plan”). The purpose of the Share Incentive Plan is to align executive directors, prescribed officers and key management with shareholder interests and reward exceptional performance. In terms of the JSE Listing Requirements, share incentive plans are required to be approved by shareholders in a general meeting. The purpose of the circular is to provide Purple Group shareholders (“Shareholders”) with relevant information relating to the Share Incentive Plan and the implications thereof, to enable Shareholders to make an informed decision as to whether or not they should vote in favour of the proposed resolutions relating to the adoption of the Share Incentive Plan. 2. POSTING OF CIRCULAR Shareholders are hereby advised that a circular detailing, inter alia, the salient features of the Share Incentive Plan and incorporating a notice of general meeting (“the Circular”) has been distributed to Shareholders today, Wednesday, 04 May 2022. The Circular is also available on the Purple’s website: www.purplegroup.co.za/our-financials. 3. NOTICE CONVENING THE GENERAL MEETING Notice is hereby given that a general meeting of Shareholders will be held virtually at 10:00 on Friday, 03 June 2022 (the “General Meeting”). Should any Shareholder (or representative or proxy for a Shareholder) wish to participate in the virtual General Meeting, that Shareholder should apply in writing (including details on how the Shareholder or representative (including proxy) can be contacted) to the Transfer Secretary via email at purple@4axregistry.co.za for the Transfer Secretary to arrange for the Shareholder (or representative or proxy) to provide reasonably satisfactory identification for the purposes of section 63(1) of the Companies Act, 71 of 2008, as amended (Companies Act) and for the Transfer Secretary to provide the Shareholder (or representative or proxy) with the link to the online registration and voting platform as well as the process to register and vote online. Shareholders are referred to page 3 of the Circular for more information on the action required to be taken by them 4. IMPORTANT DATES AND TIMES Shareholders are referred to the table below setting out important dates and times in relation to the General Meeting. These salient dates and times are also included in the Circular. Item 2022 Record date to receive the circular containing the notice of General Meeting Friday, 22 April Circular and the Notice of General Meeting posted to Shareholders on Wednesday, 4 May Announcement regarding the posting of the Circular and the availability on the website published on SENS Wednesday, 4 May Last day to trade in order to be eligible to participate and vote at the General Meeting Tuesday, 24 May Record date in order to participate and vote at the General Meeting Friday, 27 May Receipt of Forms of Proxy in respect of the General Meeting by 10:00 on Wednesday, 01 June General Meeting at 10:00 on Friday, 03 June Results of the General Meeting published on SENS on Friday, 03 June Notes: 1. The above dates and times are South African and are subject to change. Any changes will be notified on SENS. Johannesburg 04 May 2022 Sponsor: Deloitte & Touche Sponsor Services (Pty) Ltd Company and Transfer Secretaries: CTSE Registry Services Proprietary Limited Date: 04-05-2022 12:17:00 Produced by the JSE SENS Department. The SENS service is an information dissemination service administered by the JSE Limited ('JSE'). The JSE does not, whether expressly, tacitly or implicitly, represent, warrant or in any way guarantee the truth, accuracy or completeness of the information published on SENS. The JSE, their officers, employees and agents accept no liability for (or in respect of) any direct, indirect, incidental or consequential loss or damage of any kind or nature, howsoever arising, from the use of SENS or the use of, or reliance on, information disseminated through SENS.